About Way2Go

Way2Go is a UK-based management consultancy whose mission is to support the strategic business initiatives of large organisations within the global Lottery, Betting and iGaming sectors.

Who We Are

Way2Go is a hub for consultancy work in the Lottery, Betting and iGaming sectors. It brings together consultants from all areas of our industry, with a wide range of talents, experience and knowledge, and all of whom have solid track records of achievement within their respective careers.

Way2Go’s consultancy reach is global, so we are perfectly-placed to help commercial or government gaming organisations achieve their objectives, wherever they may be located.

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What We Do

Way2Go can supplement the resources of customer organisations by providing one or more consultant(s) who have the ability, knowledge and management skills to hit the ground running, thus minimising any loss of time through getting individuals up to speed.

Way2Go achieves its mission by harnessing the experience and knowledge of its consultant base who, between them, represent a vast wealth of know-how.

In these times of tightly controlled human resources, commercial and government gaming organisations often have insufficient bandwidth to execute more than just the business-as-usual demands of the enterprise. The competitive pressures faced by those organisations today mean that strategic, forward-looking initiatives are even more vital to the long-term health of the enterprise, and this is where Way2Go can help.

The body of expertise that Way2Go can bring includes specialist consultancy in:

Lottery, Sports Betting, iGaming, Slots/ VLT’s, Bingo
Early stage business development, financing and strategy
Operations, communications and stakeholder management
Brand management, marketing strategy and execution
Product and game development, product management

Player Engagement, Responsible Gaming, CRM
Compliance, licensing, accreditation
Technology solutions analysis, design, architecture, build
Technology sourcing, procurement, and deployment
Business research, modelling, market entry studies, benchmarking

How We Work

Way2Go has built, and continues to grow, a database of independent professionals across a range of disciplines but all from within the global Lottery, Betting and iGaming sectors.

On receipt of a customer enquiry, Way2Go works with that customer to define its requirements.

Way2Go then matches that requirement to the best-fit profiles of consultants on its database to produce a proposed solution.

On agreement with the customer, Way2Go confirms the appointment with the relevant consultant(s) and the work can commence.

The Business Model

Way2Go’s business model is to contract with its corporate customers on one side, and with its consultants on the other. Consequently, Way2Go charges the customer a consultancy fee per engagement that remunerates the business, in return for sourcing the consultant(s), and for customer liaison and all ongoing oversight and administration during the contract.

Way2Go also bills the individual consultant charges, and pays the consultants for the agreed project work undertaken. The consultants’ charge-out rates are determined by the consultants themselves, not by Way2Go, which ensures full transparency of dealings.

Way2Go Consultant Database

The Way2Go consultant database securely stores details of each of its registered consultants, which facilitates an automated matching process against details of a customer enquiry. The key variables in the Way2Go database are Industry Sector and Experience/Competencies, but other variables are also considered in the final analysis.

The consultant database is a key element in Way2Go’s ability to provide swift responses to customer enquiries, and is updated regularly to provide the most up to date status on all consultants.